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Case Study: Consumer Goods / Fast Food
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Situation Analysis Needed an innovative marketing approach to improve competitive stance in market with new incoming competitors in the region. Lift and leverage brand among losses within certain demographics and better utilize strong relationships with local professional sports teams. Consulting Services Provided Marketing, Technology and Management consulting services to develop an internet marketing strategy within the region representing over 240 locations. Created a marketing driven web portal to lift and leverage brand, augment partnership with local NFL and NHL professional sports teams and tie to community outreaches and volunteer efforts. This webportal which appeared in the stadiums during home games, managed consumer based activities such as giveaways, weekly coupons, etc. Outcomes Sales increased in targetted demographics Local media outlets promoted the Awards Program, Superbowl Giveaway and Captain for Week Program Increased sales from 4% to 11% within the region representing the largest regional increase in the nation for the year. |
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